In South Africa TV ratings crisis looms as Nielsen announces market exit

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Thinus FerreiraTV ratings tabulator Nielsen is exiting South Africa after decades, a change that could plunge the country's TV ratings system and everyone depending on its ratings data, into crisis.The country's TV ratings custodian, however, says it will start work on finding a replacement for TAMS, although ad buyers and agencies are in shock and calling Nielsen's exit a massive blow to South
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In South Africa TV ratings crisis looms as Nielsen announces market exit In South Africa TV ratings crisis looms as Nielsen announces market exit Reviewed by Admin Blog on 8:24 PM Rating: 5

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