MultiChoice sheds another 100 000 premium DStv subscribers and with it comes further top-channels ratings share erosion - but that doesn't mean advertisers will pay less to reach these dwindling but sought-after viewers.

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by Thinus FerreiraMultiChoice has shed another 100 000 highly-prized premium DStv subscribers over the past year with customers who no longer see its expensive top-end bouquet as offering enough value for money as they switch to video streaming - an exodus that's also having an ongoing negative impact on the TV ratings share of top-bundled channels like M-Net, Discovery Channel, SuperSport
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